#CMO #Marketing #Brand #Digital #E-commerce #360 #Strategy #Scaling #Creative Director #Investor #Storytelling #Growth Hacking #CRO
#Market research #Events #ATL #Concept #Copywriting #Content #Film #Video #Social #SEO #SEA #E-mail #CPC #CPS #CTR #GRP #Marketing Automation

No matter what DNA, market or maturity, I fill in brands. I build them, connect them to audiences, (re-)position and strengthen them. Full 360. I am an experienced C-level marketing director with a strong digital e-commerce profile, excellent creative skills and a clear vision on market trends. A generalist with smart strategic and commercial insights, tons of experience and a Master degree International Business Studies (University of Maastricht ’95 - ’01). I have managed large teams (up to 40 FTE’s), big (inter)national accounts and launched start ups too.

My expertise is multidisciplinary. And multi-channel. From market research, digital strategy and data to marketing automation. From brand management, awareness & positioning to growth hacking. From creative concept and storytelling to strategic media planning & buying. From digital content, UX & visual design to conversion optimisation. From ATL to BTL. From TV, radio, outdoor, sponsoring & events to online, SEO & SEA, Content, PR, Social & E-mail. From NPS & GRP to CPC, CTR & CPS.

I make things happen, work in teams, like to inspire and be inspired, I analyse, I win, I fail, I learn. I am intuitive, I see trends, I manage and create. I love spending time with my kids, traveling, running, skiing, kitesurfing, music, cooking, reading, art & design.

What other people say ...

"Giscard is a very experienced and creative marketing expert, who combines tremendous knowledge with the ability to connect people.
He instantly becomes part of a team and has proven to be of absolute value."

Olivier Gerrits | Directeur Zorginkoop at Achmea Zorg & Gezondheid

"Giscard is a very creative person. He seems to find a solution for almost everything and is great fun to work with. His motto could be:
"If you can dream it, you can do it."

Marieke Verloop | Chapter Lead Promotie en Propositie at ING

"Giscard is a very strategic creative director.
He developed and launched many successful campaigns for Young Capital."

Bram Bosveld | Owner / Investor of Young Capital

"Giscard is a very creative person, who will always find a way to reach the goals you are aiming for.
He is a real networker and has a lot of social skills to bring people together. He's a real entrepeneur, who prefers to do innovative things."

René Frijters | Oprichter & Directeur Knab